The art of .COMbat: ancient wisdom for the competitive by Shawn P. McCarthy PDF

By Shawn P. McCarthy

ISBN-10: 0471415197

ISBN-13: 9780471415190

A tactical box advisor to the panorama of the e-business worldThe artwork of .Combat examines the interior workings of either the high-tech international and the web company improvement approach, delivering a blueprint for navigating the complicated terrain. common solar Tzu's The paintings of conflict for the e-business international, this guide expands to hide such things as constructing on-line logistics to win battles, getting ready long term procedure and gaining knowledge of the hot aim of frictionless commerce—leveraging the net to squeeze out inefficiencies. Required studying for everybody making their manner within the e-business global, this ebook is laced with strategies and genuine examples of approach in motion. how you can appraise a looming e-commerce go through the standards of politics, weather, terrain, commander, doctrine, and imaginative and prescient. worsen your competitors and locate their susceptible issues (Scott McNealy of sunlight Microsystems hired this tactic in his dealings with Hewlett-Packard).The writer is a smart author and enterprise advisor who attracts on his adventure at Lycos and with purchaser businesses in addition to interviews with leaders. This ebook can have complete help from his business enterprise, Lycos, Inc., together with a website at the Lycos community that includes classes from the book.Shawn P. McCarthy (New York, new york, and l. a., CA) is a Product supervisor and developer at Lycos, Inc. He additionally consults on web company improvement matters for Fortune 500 businesses. McCarthy contributes to the Washington submit and is a typical speaker at meetings comparable to MacWorld, net global, and Comdex.

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Without a doubt, after your initial business concept is structured and rolled out, your greatest follow-on opportunities are researched and eventually created by your workers. If you truly expect these workers to become courageous and hardworking enough to overcome your new opponents, they must be roused with both anger and reward. Do you, as leader, have a system in place to reward the brave, the inventive, and the hardest working employees? Their attempts to earn you rewards are what will help you capture business of important strategic value.

You can predict who is likely to gain or lose market share. Go to trade shows. Read trade magazines. Pore over full-blown analyst reports. Talk to ex-employees of your competition. The information is out there. Collect it. Discover what works for others and absorb their process and technology, then leverage it with your own special flavor. Not So Covert Operations—A Case Study in the Power of Analysis In later chapters that prepare you for battle, you learn how spy operations can benefit your company.

For example, are salary increases and stock options based on performance? How are unproductive workers reassigned or handled? How are layoffs conducted? Are significant bonuses awarded for products that are delivered beyond spec, ahead of time, and under budget? com. It’s a listing of the top value-added resellers, integrators, and IT consultants in business today. As a starting point to grow your business, it identifies key competitors and starts your competitive analysis, possibly helping you identify partnership possibilities.

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The art of .COMbat: ancient wisdom for the competitive economy by Shawn P. McCarthy


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